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Newnan Railroads, Norfolk Southern "Ghost Train"

This page is an experiment to get a page ranked high for a specific term such as "Newnan Railroads"

I wanted to see if creating a page on my personal website is better than posting an article about the same thing on ActiveRain.  Since Richard Weisser wrote a nice blog post, Newnan Railroads: The Norfolk Southern “Ghost Train and Google” , I thought it would be a good experiment to test out.  He said that he optimized his post to get good rankings so it should be a good comparison.

I'll outline some of the things I will try to do to optimize this page.

  • Link to another article such as I just did above. It might leak some Google Juice and give that post a boost but I think it's important to have good links out to other article about the topic.  An authority site for trains and locomotives might link to Norfolk Southern Railroad

  • Do a search for "railroads" and link to the top result. So I'll link to CSX

  • Since it's my website, it's easy to have control of the url name.  I chose to keep it simple "newnan-railroads".  You probably don't need the hyphen between the words but I like to keep it easy for the engines.

  • My meta title tag uses the key work first.  I also make sure it represents what the page is about. "Newnan Railroads, Google Experiment"

  • My meta description, "Norfolk Southern Train Tracks in Newnan Georgia, How to Get Good Search Ranking", uses a few other train terms and describes the page.

  • I use my keyword as the title of my post on the page and bold it and use a large font.

  • I will also link to this specific page from my home page and then also from the shared borders on every page on my site. I'll use the anchor text "Newnan railroads"

  • I will also put a link on my ActiveRain blog in the sidebar.  I'll mix it up a bit and use the anchor text "Newnan trains"

I am posting this at 8am on December 7th 2009.  It probably won't get indexed as quickly as ActiveRain but I'm hoping it has more staying power.  What I've noticed with blog posts is that they lose ranking over time.

Update 03/01/2010:

It's been about 3 months now.  This page is coming up #3 for "Newnan Railroads" right behind the ActiveRain post.

Today I read something about Google's Wonder wheel.  It gives 8 terms that it considers related to a specific search term.  For "Newnan Railroads" the related terms are tow headed, better homes and gardens, the great smoky mountains national park, fayette county, keller williams realty, ghost train, norfolk southern and railroad spur. 

I will see if mentioning these terms and linking out to a few will make a difference.  The rankings have been steady for the past month so any change might be attributed to this update.

I will also change the title tag to "Newnan Railroads, Google Experiment, Norfolk Southern ghost train"


If you are in the market to buy a home in Newnan, Cathi Cronin can arrange a personal tour of any home on the market.  Cathi is's Coweta County specialist. 

Cathy Cronin




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All information about homes from the Atlanta MLS home search engine is input by thousands of individual real estate agents throughout Atlanta and is made available through a service called ListingBook. We provide access to this data for the convenience of our clients.  We have no control over this database.  All information on this web site is copyrighted and intellectual property of It is deemed to be current and accurate, but is not warranted.© 2002. Tim is a licensed Realtor with Atlanta Communities Real Estate Brokerage.

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