This page is an experiment to get a page
ranked high for a specific term such as "Newnan Railroads"
I wanted to see if creating a page on my
personal website is better than posting an article about the same thing on
ActiveRain. Since Richard Weisser wrote a nice blog post,
Newnan Railroads: The Norfolk Southern “Ghost Train and Google” , I thought
it would be a good experiment to test out. He said that he optimized his post
to get good rankings so it should be a good comparison.
I'll outline some of the things I will try to
do to optimize this page.
Link to another article such as I just
did above. It might leak some Google Juice and give that post a boost but I
think it's important to have good links out to other article about the
topic. An authority site for trains and locomotives might link to
Norfolk Southern Railroad
Do a search for "railroads" and link to
the top result. So I'll link to CSX.
Since it's my website, it's easy to have
control of the url name. I chose to keep it simple "newnan-railroads". You
probably don't need the hyphen between the words but I like to keep it easy
for the engines.
My meta title tag uses the key work
first. I also make sure it represents what the page is about. "Newnan
Railroads, Google Experiment"
My meta description, "Norfolk Southern
Train Tracks in Newnan Georgia, How to Get Good Search Ranking", uses a few
other train terms and describes the page.
I use my keyword as the title of my post
on the page and bold it and use a large font.
I will also link to this specific page
from my home page and then also from the shared borders on every page on my
site. I'll use the anchor text "Newnan railroads"
I will also put a link on my ActiveRain
blog in the sidebar. I'll mix it up a bit and use the anchor text "Newnan
trains"
I am posting this at 8am on December 7th
2009. It probably won't get indexed as quickly as ActiveRain but I'm hoping it
has more staying power. What I've noticed with blog posts is that they lose
ranking over time.
Update 03/01/2010:
It's been about 3 months now. This page is
coming up #3 for "Newnan Railroads" right behind the ActiveRain post.
Today I read something about Google's Wonder
wheel. It gives 8 terms that it considers related to a specific search term.
For "Newnan Railroads" the related terms are tow headed,
better homes and gardens,
the great smoky mountains national park,
fayette county, keller williams realty,
ghost train, norfolk
southern and railroad spur.
I will see if mentioning these terms and
linking out to a few will make a difference. The rankings have been steady for
the past month so any change might be attributed to this update.
I will also change the title tag to "Newnan
Railroads, Google Experiment, Norfolk Southern ghost train"
If you are in the market to buy a home in
Newnan, Cathi Cronin can arrange a personal tour of any home on the market.
Cathi is HomeAtlanta.com's Coweta County specialist.
Our market area is in the
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Send us an email and tell us
which search term you used.
Some terms that we might be
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Maybe you found us by typing
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It is always amazing to me
how the Internet can allow
total strangers to find each
other and build new business
relationships. It
truly is becoming a small,
interconnected world.
